About JF

I do a lot of things. 

But mainly I'm a visual storyteller. I look for beauty in the ordinary and make it special. 

Life is too short not to seek and celebrate beauty in every situation. Filmmaking and photography offer a unique prospective: life shaped by the artist's eye. As a working artist, it’s both a privilege and a responsibility to present each person’s story with the utmost care...because life is delicate. 

I'm a director, photographer, creative director, and a philanthropist. I co-created of the attention grabbing ‘This Built America’ project for AOL & Ford. I was a creative partner in founding cult-favorite menswear brand Buck Mason. I co-founded Through The Woods, a company that serves brands as well as developing larger narrative series. I'm also a partner at Poured, a new online retail staffing app.

I split time between California and my home state of Texas and enjoy international travel for work on charity-related projects, whenever I come up for air.



Commercial: Ford, Chevrolet, GE, Samsung, Rolls Royce, AOL, Visit California, Yahoo, Disney, P&G, Microsoft, Team Mobile, TED, ASUS, Florsheim Shoes, Esquivel Shoes, Zondervan, Crossway Books, Matteo, Tumi, Johnson and Johnson

Music: Downtown Records, EMI, Atlantic, William Fitzsimmons, Lana Del Rey, Brendan James, Matt Wertz, Jamestown Revival, Rosi Golan, Jamestown Revival, Needtobreathe

Charity: Bethany Christian Services, WhyHunger, Stand Up To Cancer, A Glimmer of Hope, Humanity For Change 



GQ, Rolling Stone, The Wall Street Journal, New York Times, Fast Company, Vogue, Men's Journal, Men's Fitness, Architectural Digest


Commercial Representation

CoMPANY FILMS / Los Angeles CA


Photography Representation

Agency MJ / Nashville TN





About Photo by Sara Kerens


Instagram @franewreck