About JF

I do a lot of things. 

But mainly I'm a visual storyteller. I look for beauty in the ordinary and make it special. 

Life is too short not to seek and celebrate beauty in every situation. Filmmaking and photography offer a unique prospective: life shaped by the artist's eye. As a working artist, it’s both a privilege and a responsibility to present each person’s story with the utmost care...because life is delicate. 

I'm a director, photographer, creative director, and a philanthropist. I co-created of the attention grabbing ‘This Built America’ project for AOL & Ford. I was a creative partner in founding cult-favorite menswear brand Buck Mason. I co-founded Through The Woods, a company that serves brands as well as narrative series.

I split time between California and my home state of Texas and enjoy international travel for work on charity-related projects, whenever I come up for air.



Commercial: Ford, Chevrolet, GE, Samsung, Rolls Royce, AOL, Visit California, Yahoo, Disney, P&G, Microsoft, Team Mobile, TED, ASUS, Florsheim Shoes, Esquivel Shoes, Zondervan, Crossway Books, Matteo, Tumi, Johnson and Johnson

Music: Downtown Records, EMI, Atlantic, William Fitzsimmons, Lana Del Rey, Brendan James, Matt Wertz, Jamestown Revival, Rosi Golan, Jamestown Revival, Needtobreathe

Charity: Bethany Christian Services, WhyHunger, Stand Up To Cancer, A Glimmer of Hope, Humanity For Change, Living On The Edge



GQ, Rolling Stone, The Wall Street Journal, New York Times, Fast Company, Vogue, Men's Journal, Men's Fitness, Architectural Digest, Dwell


Commercial Representation

CoMPANY FILMS / Los Angeles CA


Photography Representation

Agency MJ / Nashville TN





About Photo by Sara Kerens


Instagram @franewreck